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The most common penalty is the Google Penguin algorithm which primarily affects website owners that have engaged in aggressive link building campaigns Hyderabad India. Introduced in April 2012, the algorithm looks for aggressive and unnatural link patterns to punish websites that are attempting to manipulate search engine rankings by building artificial links. The page containing the keyword might be de-indexed while the rest of the site is indexed. You may or may not have a message concerning unnatural linking inside your Web master Tools, under “Search Queries” and “Manual Actions” In some cases, pages on your site that are not supposed to be ranking are now showing up for the penalized terms.